YC X25 doc
β Do's
Things that bring value to your sales process.
β Doβs for Closing Deals:
- Do clearly define value: Explicitly communicate the ROI for your customer.
- Do ask concise questions: Quickly uncover genuine pain points.
- Do tailor your pitch: Address specific customer needs, not generic benefits.
- Do listen actively: Let prospects fully express their concerns before responding.
- Do create urgency: Highlight immediate opportunities or risks of delaying action.
- Do leverage social proof: Use customer stories or data to build trust. But donβt fall in over-proving.
- Do set clear next steps: End each call with a scheduled follow-up action.
- Do be confidently transparent: Address objections honestly and directly.
- Do explicitly ask for the close: Clearly suggest moving forward or signing up.
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